Hundreds of spectators filled Graham Avenue on Jan. 12 for the 28th Annual Three Kings Parade, a time-honored tradition that has brought the community together since 1998.

Founded by Radames Milian of San German Records, the parade has grown into a yearly celebration of culture, history and community spirit.

This year’s march kicked off at 2 p.m., making its way along Meeker and Graham avenues. The route was full of dazzling costumes, colorful floats and spirited dancers. Attendees cheered as performers brought the story of The Three Kings to life.

The tradition of the Three Kings, also known as Epiphany, dates back centuries and commemorates the biblical story of the Magi visiting the infant Jesus, bearing gifts of gold, frankincense and myrrh. It is celebrated in many cultures worldwide, shortly after the holidays, as a symbol of giving, faith and unity.

In Greenpoint, the Three Kings Parade started as a small gathering close to three decades ago. Today, Millian’s mission remains the same: to unite local Latino families, educate the youth about their traditions, and maintain a strong cultural identity in Brooklyn — especially in the face of gentrification.

“As we all know, our community, as well as Brooklyn and NYC in general, has been hit hard by gentrification, driven by developers and some community leaders and elected officials who prioritize [money] over people,” a post on San German Record’s Instagram reads. “While many have left the neighborhood, many of us refuse to leave. Every year, it becomes harder to raise funds for this parade, but we make it happen because we believe it’s crucial to continue this tradition that has been a staple of Williamsburg and Bushwick for nearly 30 years. The power is with the people.”

Additional reporting by Arthur de Gaeta

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